Guest speakers include in-house SEO experts from ABC, PBS and Lenovo sharing what works and what doesn’t with other in-house SEOs. SEOinhouse.com’s Jessica Bowman, known for enterprise SEO (search engine optimization) and improving In-house SEO programs, announces special promo code and bonus resources with the one day In-house workshop on September 30, part of SMX East search marketing conference.
NEW YORK, Aug. 26, 2013 /PRNewswire/ — SEO has changed significantly in the past 18 months, what worked even 12 months ago is no longer allowed by search engines. A Marketing Sherpa survey found that 64% of marketers run SEO in-house, this means in-house marketers need to understand how to make the shift from old-school SEO to the SEO that will work in 2013 and beyond.
Today’s SEO programs need to understand how to build their in-house SEO program, with the right tools, process, systems and tactics to ensure they are up to date with the right approaches and operating with efficiency.
“To understand how companies are handling the changes in SEO, the In-house SEO Exchange was created as an ‘open-the-kimono’ environment where some of the best companies online share how they are doing SEO,” said Jessica Bowman.
The SEOinhouse.com bonus opportunity: Get 10% off the In-house SEO Exchange and SMX East, and free resource using Promo Code WS-IH10.
The bonus bundle includes resources that SEOinhouse.com gives exclusively to clients including SEO checklists, reporting templates, emergency handbooks and more. “These are not fluffy marketing pieces, they will save in-house SEOs hours of time and increase efficiency,” notes Bowman, a longtime advocate of in-house SEO.
Date: Monday, September 30, 2013
Place: Sheraton New York Towers Hotel
Format: Collaborative setting
Time: 8:30 am – 5:00 pm
Speakers: SEO Experts from ABC, PBS and Lenova share secrets and tips
Promo Code: WS-IH10
Bonus: Bowman’s Special In-house SEO Resource Bundle
- Google & Bing Webmaster Tools Reporting Template
- Monthly Reporting Excel Template
- SEO Code Check Checklist SEO Budgeting Template SEO 911 Handbook
Register now using promo code WS-IH10 for the SEO In-House Exchange @SMX and receive a bonus of free resources!
Warning: Leave your tweets, live blogs and cameras at the door, discussions in this closed-door workshop are confidential and available to non-agency SEO’s ONLY!
Bowman handpicked the following speakers who will share insider SEO secrets, tips and tactics within an intimate, “fire-side chat” atmosphere.
- Donna Bedford Global SEO Manager at Lenovo
- Melanie Phung, Director of New Media at PBS
- John Shehata, Executive Director of Search ABC and ABC News
It’s like having an SEO support group
“Sometimes in-house people just want to talk with other in-house people, so they can learn from each other based on their similar experiences. The In-house Exchange has long been offering this type of trusted circle for them,” said Danny Sullivan, founding editor of Search Engine Land.
In-house SEO Exchange past attendees include SEO’s from enterprise-level organizations such as Disney, eBay, AT&T, IBM, NFL, Microsoft, Bank of America, Salesforce.com and Adobe.
Register now using Promo Code WS-IH10 for the In-House Exchange at SMX East.
For more details on the In-house SEO Exchange Agenda and Bowman’s Special Free Resources When You Register with Promo Code WS-IH10 link
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