Category: Advertising

Yield Reports Time Out Errors for Google DFP DoubleClick for Publishers

00 Trouble Generating Yield Reports with Google DFP for Publishers The Yield Report seems to keep having errors and timing out! So today it would appear that errors generating a Google DFP Yield Report have been fixed. For over a month, since Google introduced their new reports and reporting section to the Google DFP the […]

OnTheSide™ A New Website Monetization Ad Tag for Publishers & Media Buyers by LIQWID

00 LIQWID® Announces the Release of OnTheSide™, a Website Monetization Program Via a Universal Tag That Creates an Above-The-Fold and Non-Scrollable Adaptive Webpage Extension™ Providing Incremental, Premium, 100% Viewable Inventory for Publishers and Media Buyers   OnTheSide provides publishers an incremental revenue stream utilizing Google AdSense and other competing monetization offerings by running their display […]

The Traditional Banner Ad Is Dead! Banner Ads Don’t Work!

00 Is The Traditional Standard IAB Banner Ad Dead? I know you hear a lot of talk about how the standard traditional IAB banner ad unit doesn’t convert, click-through rates CTR is down or very low.  But I say NO, the regular 160 x 600, 300 x 250, and 728 x 90 standard IAB banner […]

Mozilla Firefox 33.1 Brilliant New Page Monetization Layout

00 The new Mozilla Firefox 33.1 has a brilliant new default page layout monetization model.  How great is that? I just updated to the new Firefox 33.1.  Brilliant!  Mozilla is very smart!  Now when you open a blank browser or a new tab the entire area is filled with business card type ads that they […]

Playwire Media Exclusive Global Partnership RapidFire In-Game Advertising Network

00 Playwire Media Announces Exclusive Global Partnership with RapidFire – World’s Largest In-Game Advertising Network Playwire Media, the largest aggregator of gaming and entertainment content online, announced today a global partnership with the world’s largest dynamic in-game advertising network, RapidFire Deerfield Beach, Fla (PRWEB) November 03, 2014 Playwire Media, the largest aggregator of gaming and […]

NFL Free Advertising, Promoting, & Support of Breast Cancer Awareness Month

00 Suggestions for the NFL & Breast Cancer Awareness Charities NFL Advertising, Promoting, & Support of Breast Cancer Awareness Month Obviously, this is a great cause and any support they can get for this cause is huge.  The main objective is awareness.  But if you break it down there are actually two main objectives. Breast […]

Firefox Updates Missing Status Bar Solution! Problem Solved! Status-4-Evar

00 The Missing Status Bar or Deactivated in Latest Mozilla Firefox Update Has Been Solved! Status-4-Evar is a Firefox Add-on that restores the good old status bar Here you go: I am happy, happy, happy!  Status-4-Evar has restored the missing status bar that Firefox so kindly removed for me and restored my status bar […]

Ad Agency RFP Rejection Rate Hits All-Time High

00 Ad Agency RFP Rejection Rate Hits All-Time High, According to AgencyFinder Data   AgencyFinder’s CEO provides some clarity on recent reports that ad and PR firms are starting to turn away requests for proposals because of their low budgets, unrealistic expectations and vague direction. RICHMOND, Va., Nov. 6, 2013 /PRNewswire/ — “We find most […]

Avoiding Bridge Pages or Doorway Pages – SEO & SEM Penalties

00 When creating websites or webpages for organic search engine listings (SEO) or paid search engine listings (SEM) it is important to avoid “Bridge Pages” or “Doorway Pages” or you might experience penalties from these SEO & SEM techniques. But first, in order to avoid these penalties, you first have to understand what exactly these […]

Google Advertising Authority “Fire People” Get Best 80/20 Rule

00 Marketing Expert to CEO’s: Fire Sales People Faster! CHICAGO, Aug. 12, 2013 /PRNewswire/ — Perry Marshall, the world’s foremost authority on Google advertising and author of 80/20 Sales and Marketing, says, “10 to 20 percent of sales people should be fired right now. Management can’t fix them, sales rehab can’t fix them. They’re the […]